Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, including mobile phones display advertising and any other digital platform. In the 1990s and 2000s, the development of digital marketing has changed the way that brands and businesses use technology for marketing. Marketing has always been about connecting with your audience in the right place and at the right time. Businesses take advantage of digital channels such as search engines, social media, email, and another website to connect with current and prospective customers.
As people spend more and more time in front of screens, Digital marketing has become the most important tool to grasp customers effectively. Constant internet usage among adults increased by 5% in just the last three years. Users of Digital marketing target all kinds of electronic devices from desktop computers to smartphones. To successfully promote your own business online and enlist an audience, you need to make use of various types of digital marketing.
Any type of marketing activity is done online. From the website to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under “digital marketing.”
It involves techniques like,
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. There are a number of ways to approach SEO in order to generate qualified traffic to your website.
On-page SEO: This type of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.
Off-page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. “What activity not on my own website could affect my ranking?” You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative “authority” of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor in the eyes of search engines like Google.
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
Blog posts: Writing and publishing articles on a company blog help you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.
Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It also allows you to exchange content for a reader’s contact information, generating leads for your company and moving people through the buyer’s journey.
Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook. Twitter. LinkedIn. Instagram. Snapchat. Pinterest.
If you’re new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once, and monitor analytics from the platform as well.
Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.
Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.
The types of emails you might send in an email marketing campaign include:
- Blog subscription newsletters.
2. Follow-up emails to website visitors who downloaded something.
3. Customer welcome emails.
4. Holiday promotions to loyalty program members.
5. Tips or similar series emails for customer nurturing.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Affiliate marketing channels include:
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
The channels you can use to maximize your PR efforts include:
Reporter outreach via social media: Talking to journalists on Twitter, for example, is a great way to develop a relationship with the press that produces earned media opportunities for your company.
Engaging online reviews of your company: When someone reviews your company online, whether that review is good or bad, your instinct might be not to touch it. On the contrary, engaging company reviews help you humanize your brand and deliver powerful messaging that protects your reputation.
Engaging comments on your personal website or blog: Similar to the way you’d respond to reviews of your company, responding to the people who are reading your content is the best way to generate productive conversation around your industry.
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.
Here are some classic examples of inbound marketing versus traditional marketing:
Blogging vs. pop-up ads
Video marketing vs. commercial advertising
Email contact lists vs. email spam
If you want to build a successful online business and stand out from the crowd and feel unique, you need a complex digital strategy based on a thorough market study, in-depth business analysis, and constant feedback.
From Digital Marketing you earn a lot of money, any Amount you can dream, Digital Marketing makes it possible for you to earn it but it is not easy as pie. First, you have to learn how to do it, and then you have to work on it, with commitment.